Knowledge Base
November 20, 2024

How to Write Knowledge Base Articles People Actually Want to Read

Published By
Sarah Mooney

Hey there! Ever noticed how some knowledge base articles make you want to bang your head against the wall, while others feel like having a helpful friend guide you through the process? Today, let's talk about how to write the second kind – you know, the ones that actually help people.

First Things First: Know Your Reader

Look, we've all been there – frustrated, searching for answers, and landing on an article that feels like it was written for robots. The secret to avoiding this? Simple: write for actual humans! Before you type a single word, ask yourself: "Who's going to read this?"

Are they tech-savvy developers who speak fluent code? First-time users who might panic at the sight of technical jargon? Understanding your audience is like having a good GPS – it helps you navigate the right path from the start.

Titles That Don't Make People Yawn

Let's be honest – nobody's going to write home about your amazing article titles, but they should at least help people find what they're looking for. Skip the clever wordplay (sorry, creative writers!) and go straight for clarity. Instead of "Navigating the Digital Maze of Password Management," try "How to Reset Your Password in 3 Steps." Boring? Maybe. Useful? Absolutely!

Structure Is Your Best Friend

Think of your article like a good Netflix series – it needs a clear beginning, middle, and end, with no confusing plot twists. Here's what works:

  • Start with a quick overview
  • Break things down into clear sections
  • Use bullet points and numbered lists for steps
  • Wrap up with a concise actionable conclusion or FAQs section.

And please, for the love of all things digital, use headings! They're like signposts for your readers who are probably scanning for specific information.

Pictures Are Worth a Thousand Words (Seriously)

Screenshots, diagrams, and videos can turn a confusing process into an "oh, that's what they meant!" moment.

Just make sure your visuals are:

  • Crystal clear (no blurry screenshots from 2005)
  • Actually helpful (not just decoration)
  • Properly labeled (arrows and highlights are your friends)
  • Accessible (don't forget alt text for screen readers)

Keep It Simple

You know that friend who always uses big words to sound smart? Don't be that friend in your knowledge base articles. Use plain language – it's not dumbing things down, it's being clear. Instead of "initiate the configuration process," just say "start setup." Your readers will thank you.

Here's the thing: when someone's searching your knowledge base, they're probably already frustrated. Maybe their email won't sync, or they can't figure out how to export their data. The last thing they need is to decode complicated language. Write like you're explaining something to a colleague over coffee. If you must use technical terms, add a quick explanation. And try reading your article out loud – if you stumble over words, your readers will too.

For advanced users, consider adding tooltips or linking to technical glossaries for deeper dives into complex terms.

Link It Up (But Don't Go Crazy)

Think of internal links like recommendations from a friend – helpful when relevant, annoying when overdone. Link to related articles that might help, but don't turn your knowledge base into a maze of endless clicks.

Good linking is like being a good host at a party. You want to introduce people who might find each other interesting, but you don't want to drag your guest around to meet every single person in the room. When you mention a concept that might need more explanation, link to an article that dives deeper. But resist the urge to turn every other word into a link. Your goal is to guide readers to genuinely helpful related content, not create a Wikipedia-style rabbit hole.

Keep It Fresh

Technology changes, processes update, and that perfectly written article from 2020 might be totally wrong now. Set up regular check-ups for your content. Think of it like cleaning out your fridge – nobody wants to rely on expired information.

Give your most important articles a monthly check-up, and review everything else quarterly. Watch for update triggers like new feature releases, UI changes, and user feedback pointing out inconsistencies. When you make updates, add a last-updated date and make sure any screenshots or instructions still match reality. Remember: an outdated knowledge base can be worse than no knowledge base at all. It's like having a GPS with old maps – it'll get you lost instead of helping you find your way.

Don't Feel Like Writing? AI's Got Your Back

Let's be honest – not everyone loves writing documentation. Maybe writing isn't your thing, or perhaps you're juggling too many tasks already. (Who isn't these days?) While all these tips are great, sometimes you just want someone – or something – to handle it for you.

That's where AI comes in. Ariglad can actually write your knowledge base articles for you. It'll create clear, helpful documentation that follows all these best practices automatically. By analyzing product documentation and support ticket data, Ariglad ensures the articles address actual user needs – not just hypothetical scenarios.

No more staring at a blank page wondering how to explain your feature in "simple terms." No more worrying about whether your article is too technical or not technical enough. The best part? AI doesn't get writer's block, doesn't procrastinate, and doesn't need coffee breaks. It can churn out consistent, well-structured articles while you focus on what you do best.

The Bottom Line

Writing great knowledge base articles isn't about showing off your technical expertise or literary skills. It's about helping people solve problems quickly and easily. Keep it clear, keep it simple, and always ask yourself: "Would this actually help me if I were stuck?"

The best feeling? When a reader leaves your article thinking "Oh, that was easier than I thought!" instead of reaching for the "Contact Support" button. That's how you know you've nailed it. Remember, in a world where everyone's racing to add more content, sometimes less is more – as long as that content is clear, helpful, and up-to-date. Keep it simple, keep it fresh, and your readers will thank you for it.

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